About us
We are a purpose-driven consulting group dedicated to driving innovation, equity, and sustainability across the women’s sport ecosystem. Our work supports clubs, teams, governing bodies, non-profit organisations, sponsors, and emerging stakeholders to unlock growth, overcome structural challenges, and deliver lasting impact — on and off the field.
With clients spanning the United Kingdom, Germany, Spain, Mexico and beyond, our reach is global, but our approach is always tailored, collaborative, and grounded in the unique needs of each partner.
We bring deep expertise in sport strategy, investment readiness, stakeholder engagement, and sustainable development — all through the lens of equity in sport.
- Investment & Growth Readiness
- Impact, Monitoring & Evaluation
- Sport Strategy, Innovation & Engagement
What We Offer
Investment & Growth Readiness
We support clients in preparing for partnerships, funding, and strategic investment that align with their mission and values. Our services include:
- Investment readiness assessments
- Assisting UK organisations with non-profit status applications
- Financial modelling and scenario planning
- Social return on investment (SROI) analysis
- Funding strategy and grant application support
- Market insight and opportunity identification
Whether pursuing investment or other financial models, we help teams, organisations, and leagues position themselves for sustainable growth.
How we add value:
We help purpose-led organisations prepare for responsible growth. No matter what kind of funding you’re seeking, be it philanthropic, commercial partnerships or impact investment, we ensure you’re prepared with the story, strategy and structure to lock in funding and create successful pitches.
Real-world application:
Helping a non-profit focused on girls’ access to sport prepare for their next funding round with a clear investment case and aligned fundraising strategy.
Impact, Monitoring & Evaluation
We support foundations and funding bodies to design robust, practical systems that ensure funding is aligned, well-distributed, and delivering measurable results across sport programmes and partners.
- Portfolio-level evaluation frameworks
- Funding allocation tools and criteria design
- Grantee reporting structures and support
- Monitoring and learning systems
- Independent review and strategic insight
- Stakeholder and beneficiary feedback loops
We help clients make confident, data-informed decisions — ensuring their funding drives lasting change, equity and innovation in sport.
How we add value:
Foundations and large institutions need evidence to guide funding decisions, justify impact, and support future investment cycles. We bring clarity to complex portfolios, and design practical frameworks that support both internal learning and external accountability.
Real-world application:
Developing an evaluation framework for a global foundation to assess and monitor a multi-million euro sport for development fund — enabling better allocation of resources, consistent grantee reporting, and strategic storytelling across regions.
Sport Strategy, Innovation & Engagement
We help organisations shape their vision and define their pathway to growth. Our work includes:
- Strategic planning and organisational development
- New project and programme design
- Commercial strategy and partnership planning
- Innovation models and sustainable growth frameworks
- Equity and inclusion strategy within sport systems
We tailor strategic work to meet the unique ambitions of each client, always centring impact, inclusion, and long-term value.
How we add value:
We work closely with organisations to articulate their vision and turn it into actionable, adaptable plans. Whether you’re a start-up league, community initiative, or national body, we bring clarity, structure and ambition to your roadmap, embedding inclusion and sustainability from the start.
Real-world application:
Helping a women’s football federation develop a national strategy with a community-first lens, grounded in research and data collection, establishing key aims and KPIs.
Our Work
Adidas x Common Goal — Move for the Planet
Evaluation & Distribution Support | Global (MENA, Americas, Asia and Europe)
We partnered with the Move for the Planet team to review, assess, and evaluate project proposals and budgets submitted from four global regions. Our role involved:
- Assessing alignment with programme goals
- Evaluating organisational capacity and financial planning
- Supporting a fair and impact-led allocation of €1.5M for 2025/26 initiatives
This work reflects our deep expertise in Monitoring, Evaluation & Impact Reporting, helping funders make informed and equitable investment decisions across diverse geographies.
Reporting for Local & International Sport NGOs
Annual & Mid-Year Reports | Europe & Latin America
We’ve supported NGOs and charitable organisations across the sports ecosystem to develop high-quality, bilingual (Spanish/English) reporting that speaks to funders, partners and communities. Our services include:
- Annual and mid-year impact reports
- Data visualisation and storytelling
- Bilingual (English/Spanish) content and design
- Stakeholder engagement through reporting processes
This work reflects our offering in Impact Communication & Stakeholder Engagement, tailored for non-profits in sport.
Securing Lasting Funding for Women’s Sport NGOs
Fundraising & Investment Strategy | Global (Football & Development)
We have successfully supported several non-profit organisations working at the intersection of women’s football and sport for development to secure funding from philanthropic, corporate, and institutional sources. Our support has included:
- Investment readiness and narrative development
- Funding strategy and proposal design
- Budget planning and financial modelling
- Alignment of mission with funder priorities
- Long-term partnership positioning
This work reflects the Sideline’s deep experience in Investment & Growth Readiness helping purpose-led organisations attract aligned funding and build sustainable, impactful futures.
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